New Activism and the Corporate Response

This book looks at the new militant and radical forms of lobbying and activism, and the ways in which companies and organisations can devise strategies to respond or create new communications strategies that will avoid conflict and confrontation. This book draws upon the work of practitioners working in this area and includes topical and international cases and examples.

The book is co-edited with Dr Steve John.

• Introduction – Activism is Dead: Long Live Activism – Steve John and Stuart Thomson
• Chapter 1 – The Modern Interest Group – Robert Salisbury
• Chapter 2 – Beyond Win-Lose Processes? The Potential of Group Co-operation Strategies – Grant Jordan and Linda Stevenson
• Chapter 3 – Trade Associations, Change and the New Activism – Justin Greenwood
• Chapter 4 – Lobbying in a World of Tensions – Svein S. Andersen and Kjell A. Eliassen
• Chapter 5 – The Politics of the Fuel Protests: Towards a New Form of Disruptive Action? – Nick Robinson
• Chapter 6 – Public Affairs Challenges for Multinational Corporations – Mark Hatcher
• Chapter 7 – Cyberactivism and Corporations: New Strategies for New Media – Chris Thomas
• Chapter 8 – Stopping the Activist Attackers – Nick Nichols
• Chapter 9 – The Evolution of the Business Lobby – Charles Miller
• Chapter 10 – The Corporate Takeover – George Monbiot
• Chapter 11 – Food Protest and the New Activism – Martin Caraher
• Chapter 12 – Activism: Beyond the Banners – Duane Raymond
• Chapter 13 – Swarms and Networks: New Modes of Struggle in the Alternative Globalisation Movement – Graeme Chesters
• Chapter 14 – Scholar-Activism and the Global Movement for Socioeconomic Justice – Antonio Carmona Báez
• Conclusions – Steve John and Stuart Thomson

Published by Palgrave Macmillan, September 2003.

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